Thursday, September 11, 2008

Minimalistic Approach

Here is an article from the Wall Street Journal that interviews David Hill, chief executive of Fox Sports. In it Mr. Hill talks about Fox's approach to broadcasting the NFL. One of David's statements really stood out to me. One that I wish ESPN executives would take note of.

Mr. Hill: We're really developing a minimalistic approach. We want to get rid of every production element that has been around since the 1970s. We want to be in the moment, don't clutter the screen, but keep the viewer informed for every second of the game. You don't want to wait all week for a game, and then at kickoff have us put up full-screen graphics of the offensive and defensive lines.

I guess that is the reason I enjoy watching Fox games on Sundays.

Anyway have a read and see if you appreciate Fox's modus operandi as much as I do.

1 comment:

Anonymous said...

I created an online petition to have him fired:

please go out and sign the petition and forward to your friends that want to have our MNF returned to quality.